Not the town. The other one.

Montepulciano

Confusingly, Vino Nobile di Montepulciano is made from Sangiovese, in a town called Montepulciano, while the grape actually called Montepulciano comes from nowhere near it. Australia grows the grape.

Line study of a grapevine leaf and cluster, standing in for Montepulciano
No public-domain 19th-century plate of Montepulciano survives in the digitized ampelography collections we drew the other plates from. This is a line study in the same spirit, not a scan.

Not the town. The other one.

Italian wine has one genuinely confusing naming collision, and Montepulciano is at the centre of it. Vino Nobile di Montepulciano is a serious Tuscan red made from Sangiovese, named after the hilltop town where it’s produced. Montepulciano d’Abruzzo is a completely different wine: made from the actual Montepulciano grape, grown in the Abruzzo region on Italy’s Adriatic coast, nowhere near the Tuscan town at all. The two wines share a word and nothing else.

A grape from the coast, not the hill town

The Montepulciano grape is native to central-eastern Italy, particularly Abruzzo and the Marche, and has no historical connection to the Tuscan town whose name it happens to share. Where it’s genuinely planted, it produces generous, deeply coloured, approachable red wine: a workhorse variety that Italian growers have relied on for reliable yields and easy-drinking character for generations, closer in spirit to Australia’s own relationship with Shiraz than to Nebbiolo’s cult-like scarcity.

Australian growers importing “alternative” Italian varieties from the 1990s onward picked up Montepulciano (the grape, correctly identified) as part of the same wave that brought Nero d’Avola and Vermentino into circulation, drawn by its combination of heat tolerance and generous, crowd-pleasing style.

Signature: the great mix-up
Untangling two wines that share a name and nothing elseTwo cards side by side. Left: "Vino Nobile di Montepulciano," made from the Sangiovese grape, named after the town of Montepulciano in Tuscany. Right: "Montepulciano d'Abruzzo," made from the Montepulciano grape, grown in the Abruzzo region, nowhere near the town of the same name. The two share a word and nothing else.Vino Nobile diMontepulcianoMade from: SANGIOVESENamed for the Tuscan townof MontepulcianoMontepulcianod’AbruzzoMade from: MONTEPULCIANOGrown in Abruzzo, nowhere nearthe town of the same nameSAME WORD. DIFFERENT GRAPE. DIFFERENT REGION. NO RELATION.

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What the actual grape produces

Montepulciano gives deeply coloured, medium-bodied red wine with dark plum and blackberry fruit, soft, approachable tannin, and a savoury herbal edge that keeps it from tasting simple. It ripens reliably in warm conditions and rarely struggles the way more finicky varieties do, which makes it a genuinely useful grape for growers wanting consistent quality without Nebbiolo-level risk or Nero d’Avola-level restraint.

Where it's settling in

McLaren Vale leads the Australian plantings, joined by smaller amounts in the Riverland and King Valley. It remains one of the lesser known of Australia’s Mediterranean imports, in part because half the people who hear its name assume they already know what it is, and are usually thinking of the wrong wine entirely.

In the glass

  1. Young: deep purple, dark fruit

  2. McLaren Vale: plum, dark spice

  3. A few years on: dried cherry

  4. Old bottle: earth, tobacco

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