Montepulciano
Confusingly, Vino Nobile di Montepulciano is made from Sangiovese, in a town called Montepulciano, while the grape actually called Montepulciano comes from nowhere near it. Australia grows the grape.
Not the town. The other one.
Italian wine has one genuinely confusing naming collision, and Montepulciano is at the centre of it. Vino Nobile di Montepulciano is a serious Tuscan red made from Sangiovese, named after the hilltop town where it’s produced. Montepulciano d’Abruzzo is a completely different wine: made from the actual Montepulciano grape, grown in the Abruzzo region on Italy’s Adriatic coast, nowhere near the Tuscan town at all. The two wines share a word and nothing else.
A grape from the coast, not the hill town
The Montepulciano grape is native to central-eastern Italy, particularly Abruzzo and the Marche, and has no historical connection to the Tuscan town whose name it happens to share. Where it’s genuinely planted, it produces generous, deeply coloured, approachable red wine: a workhorse variety that Italian growers have relied on for reliable yields and easy-drinking character for generations, closer in spirit to Australia’s own relationship with Shiraz than to Nebbiolo’s cult-like scarcity.
Australian growers importing “alternative” Italian varieties from the 1990s onward picked up Montepulciano (the grape, correctly identified) as part of the same wave that brought Nero d’Avola and Vermentino into circulation, drawn by its combination of heat tolerance and generous, crowd-pleasing style.
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What the actual grape produces
Montepulciano gives deeply coloured, medium-bodied red wine with dark plum and blackberry fruit, soft, approachable tannin, and a savoury herbal edge that keeps it from tasting simple. It ripens reliably in warm conditions and rarely struggles the way more finicky varieties do, which makes it a genuinely useful grape for growers wanting consistent quality without Nebbiolo-level risk or Nero d’Avola-level restraint.
Where it's settling in
McLaren Vale leads the Australian plantings, joined by smaller amounts in the Riverland and King Valley. It remains one of the lesser known of Australia’s Mediterranean imports, in part because half the people who hear its name assume they already know what it is, and are usually thinking of the wrong wine entirely.
In the glass
Young: deep purple, dark fruit
McLaren Vale: plum, dark spice
A few years on: dried cherry
Old bottle: earth, tobacco
Where to taste Montepulciano
SA · the heartland
McLaren Vale
Thirty-five minutes south of Adelaide, McLaren Vale is where the Fleurieu Peninsula meets the sea: maritime air, ancient almond trees, and Shiraz vines that have been working this red clay since the 1850s.
Wine tours in McLaren ValeSA
Riverland
Five hundred kilometres of Murray River frontage and South Australia's highest-volume wine region: the Riverland is where affordable, reliable Australian wine begins, and where a growing number of producers are pushing far beyond that brief.
Wine tours in RiverlandVIC
King Valley
A narrow Alpine valley three hours northeast of Melbourne where the Brown family's Dal Zotto and a community of Italian-heritage winemakers have turned Prosecco, Sangiovese, and Nebbiolo into the story that defines modern King Valley.
Wine tours in King ValleyReading about wine is the rehearsal. The tasting room is the show.
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