Sangiovese
When the King Valley’s Italian tobacco farms stopped being profitable, the families who’d settled there in the 1950s planted the grape they actually missed.
What tobacco left behind
King Valley’s Sangiovese story starts with a crop that has nothing to do with wine. Italian families, many from the Veneto and Treviso regions, settled the valley’s upper reaches from the 1950s onward and built an economy on tobacco, grown under government incentive schemes that made it one of the most reliable cash crops available to new arrivals with land but no capital.
When Australian tobacco policy turned against the industry through the 1980s (health concerns, withdrawn incentives, a shrinking market), those same families didn’t leave the valley. They replanted it, and what they chose to grow instead says everything about who they were before they arrived.
The grape they actually missed
Sangiovese is Tuscany’s grape before it is anything else: the backbone of Chianti, Brunello di Montalcino and Vino Nobile di Montepulciano, and for the families who’d grown up around Treviso and the Veneto, it carried the specific weight of home rather than commercial calculation. When the King Valley’s tobacco farmers turned to vines in the 1980s and 90s, Sangiovese wasn’t a market bet: it was one of the first things planted, alongside Pinot Grigio, simply because it was the wine those families actually drank.
That distinction matters. Most of Australia’s “alternative variety” movement was driven by growers reading the climate and making a calculated import decision. The King Valley’s Sangiovese arrived because the people planting it already knew exactly what it was supposed to taste like.
A regional pattern, not any single farm's exact history
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A Tuscan grape at altitude
Sangiovese wants exactly what the King Valley’s higher elevations provide: warm days for ripening, cool nights to hold onto acid, and enough diurnal swing to keep the wine from turning heavy. The result carries the variety’s hallmark tension: bright sour-cherry fruit riding over savoury, almost tomato-leaf notes and a grippy, persistent tannin that’s built for a plate of food rather than a quiet sip alone.
It is a genuinely difficult grape to get right even in Tuscany, prone to uneven ripening and thin skins that punish careless canopy management, which is part of why King Valley Sangiovese, made by growers with decades of hands-on experience with the variety specifically, tends to outperform plantings elsewhere in the country.
The valley it built
Adelaide Hills, Heathcote and pockets of Margaret Riverall grow serious Sangiovese today, but none of them carry the King Valley’s specific origin story: a crop transition driven by memory rather than market research. The valley that Sangiovese helped rebuild is also home to Australia’s Prosecco story, planted by the same generation of families for the same reason: they wanted the wine from home, and decided to simply grow it themselves.
In the glass
Young: bright cherry, high acid
King Valley: sour cherry, herb
A few years on: dried tomato leaf
Riserva style: tawny, leather
Where to taste Sangiovese
VIC · the heartland
King Valley
A narrow Alpine valley three hours northeast of Melbourne where the Brown family's Dal Zotto and a community of Italian-heritage winemakers have turned Prosecco, Sangiovese, and Nebbiolo into the story that defines modern King Valley.
Wine tours in King ValleySA
Adelaide Hills
Cool air, eucalyptus forests, and elevation: the Adelaide Hills is where South Australia's winemakers come when they want to grow something the valley floor simply can't give them.
Wine tours in Adelaide HillsVIC
Heathcote
A long, narrow ridge of ancient Cambrian greenstone running north through central Victoria: Heathcote's 510-million-year-old soils produce Shiraz of a depth and complexity that has made it one of the most talked-about red wine regions in the country.
Wine tours in HeathcoteWA
Margaret River
At the southwestern tip of Western Australia, Margaret River is a surf coast turned wine country: where Cabernet Sauvignon and Chardonnay grow to world standard between the Indian Ocean and the Southern Ocean.
Wine tours in Margaret RiverReading about wine is the rehearsal. The tasting room is the show.
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