How Much Do Yarra Valley Wine Tours Cost?
Yarra Valley wine tours from Melbourne run from approximately $70 per person for a driver-only service up to $550 or more per person for a fully bespoke private luxury experience. The most popular guided group tours, which include transport, a professional guide, and tastings at four or five cellar doors, sit in the $109 to $180 per person range. Private tours with a quality vehicle and all tasting fees included typically run $205 to $295 per person.
This guide is part of our complete guide to Yarra Valley wine tours.
Full Pricing Breakdown by Format
Budget and Driver-Only: $70 to $109 per person
Winery Day Tours ($70 per person) Driver-only service with the option of a full food and wine package. The most accessible price point in the Yarra Valley tour market. Suits groups that want transportation handled and tastings covered without paying for a dedicated guide. View Winery Day Tours
Ami Tours ($79 per person) Private and personalised, 7 to 8 hours, Melbourne CBD pickups. A private tour format at a price point that sits below most shared group tours. Ami builds the itinerary around the group's wine interests; the per-person price makes the private format genuinely accessible for groups of four or more. View Ami Tours
TeePee Tours ($105 per person) Private vehicle, six tour packages, your music and snacks. TeePee sits at the lower end of the private tour bracket while still delivering the personalisation advantages of a private booking. View TeePee Tours
Red Carpet Wine Tours ($109 per person) Daily departures from Federation Square, all tasting fees included, five Yarra Valley wineries. The most accessible entry point for a fully guided group tour with tasting fees covered. View Red Carpet Wine Tours
Mid-Range: $145 to $195 per person
Dancing Kangaroo Tours ($145 per person) Consistently among TripAdvisor's highest-rated Yarra Valley wine tours, with a 5.0-star rating across thousands of reviews. A full-day group format that includes gin tastings, a strawberry farm visit, and boutique cellar doors alongside the expected Pinot Noir circuit. Melbourne CBD pickups. View Dancing Kangaroo Tours
Yarra Valley Wine Tasting Tours ($165 per person) Rochford lunch with wine included, a Chocolaterie visit, and full or half-day format. One of the few operators with an explicit half-day option at this price point. View Yarra Valley Wine Tasting Tours
Chillout Travel Winery Tours ($169 per person) Domaine Chandon, Soumah, and a two-course sit-down lunch included. Hotel pickups available. The most structured, lowest-logistics format in the mid-range tier. View Chillout Travel Winery Tours
Rick's Wine Tours ($169 per person) A bottle of wine per guest, a guided chocolate tasting, and fruit picking alongside the cellar door visits. Melbourne pickups included. The strongest points of difference from the standard cellar door circuit at this price point. View Rick's Wine Tours
Australian Wine Tour Company ($180 per person) Five wineries with a long lunch at Balgownie Estate as the anchor. Melbourne departures available; an overnight option exists for groups wanting to extend the visit. View Australian Wine Tour Company
Melbourne Touring Company ($195 per person) Award-winning, 9-hour day. The Melbourne Touring Company has the estate relationships and guide depth of a premium operator at a price that sits below the fully private luxury tier. View Melbourne Touring Company
Premium Private: $205 to $295 per person
Happy Sips Wine Tours ($205 per person) Private Mercedes-Benz, up to seven guests, all tasting fees included. The combination of a quality private vehicle and zero on-the-day cellar door costs makes the per-person price easy to evaluate. View Happy Sips Wine Tours
Elevate Wine Tours ($220 per person) Private tours for groups of up to 11. Sits in the mid-premium bracket with a relaxed format that suits larger private bookings. View Elevate Wine Tours
Vinetrekker ($290 per person standard tour; from $910 for the Balloon & Wine Day Tour) Five contrasting wineries, 8:30am to 5:30pm, on the standard $290 day tour. Vinetrekker also runs the only fully bundled balloon-and-wine product in the region, the Balloon & Wine Day Tour, separately priced from $910 per person ($930 Sundays and public holidays), inclusive of the flight, champagne breakfast, à la carte lunch at Yering Station, cheese flight at De Bortoli, and all transit. View Vinetrekker
The Yarra Valley Touring Company ($295 per person) Oysters and Chandon sparkling wine, followed by a three-course lunch at Yering Station. The most curated fixed itinerary at the premium end of the market. View The Yarra Valley Touring Company
Luxury and Bespoke: $550+ per person or price on application
Driven Indulgence ($550 per person) Your car or theirs, fully bespoke itinerary, no constraints. The premium ceiling of the Yarra Valley tour market. View Driven Indulgence
88 Luxury Tours, Melbourne Private Tours, Yarra Valley Cellar Door Tours, Winery Tour Yarra Valley, Yarra Valley Winery Tours (price on application) Fully tailored private and luxury formats. Contact each operator directly for current pricing. Links: 88 Luxury Tours | Melbourne Private Tours | Yarra Valley Cellar Door Tours
The Hidden Cost: Tasting Fees
Tasting fees are the most common source of pricing confusion in the Yarra Valley tour market. Some operators include all tasting fees in the per-person price; others quote the tour separately and leave tasting fees as an on-the-day cost at each cellar door.
Tasting fees at Yarra Valley cellar doors typically run $5 to $30 per person per estate. Across four or five stops, that adds $20 to $150 per person to the apparent lower-priced tour. Before comparing two operators by sticker price, confirm what each includes.
Operators that explicitly include all tasting fees: Red Carpet Wine Tours ($109), Happy Sips Wine Tours ($205), and most fully private luxury formats. Confirm with each operator before booking.
What Group Size Does to the Per-Person Cost
For private tours, the per-person cost of a private vehicle is meaningfully lower for larger groups. A private tour vehicle priced at $1,600 per day works out at $320 per person for a group of five and $133 per person for a group of twelve. Most private Yarra Valley tour operators quote per-person pricing based on a minimum group size; smaller groups typically pay a higher per-person rate or a minimum vehicle rate.
For groups of two to four, the most cost-effective private format is typically Ami Tours ($79 per person) or TeePee Tours ($105 per person). For groups of seven to twelve, the premium private formats from Happy Sips ($205), Elevate ($220), and the Yarra Valley Touring Company ($295) become more competitive on a per-person basis.
Value Anchors at Each Budget
Under $120 per person: Red Carpet Wine Tours ($109, daily Federation Square departures, all tastings covered). The best-value fully guided option with no hidden cellar door costs.
$150-$200 per person: Melbourne Touring Company ($195, 9-hour day, award-winning). The best-value premium option, with the guide depth and estate relationships of an operator charging significantly more.
$200-$300 per person: The Yarra Valley Touring Company ($295, oysters at Chandon, three-course Yering Station lunch). The best-designed full-day luxury experience at a fixed price.
$300+ per person: Driven Indulgence ($550, fully bespoke). For occasions where the day genuinely needs to be unlike anything else.
For further detail on the private tour end of the market, see our private wine tours guide. For the luxury tier specifically, see our luxury wine tours guide.
The Yarra Valley Wine Growers Association publishes regional information that is useful context for understanding the range of estate experiences available across the valley.
The 2026 Halliday Wine Companion Award winners are worth checking before you finalise an itinerary: the annual ratings identify which Yarra Valley producers are performing at the highest level in the current vintage and can inform a useful brief for any operator. Visit Victoria's Yarra Valley guide covers accommodation and regional logistics for visitors planning to stay overnight.
Frequently Asked Questions
How much does a Yarra Valley wine tour cost? From $70 per person (Winery Day Tours, driver-only) to $550 per person (Driven Indulgence, fully bespoke). The most popular group tours with a guide and tasting fees included run $109 to $180 per person. Private tours with all tasting fees typically cost $205 to $295 per person.
What is included in the price of a Yarra Valley wine tour? This varies significantly by operator. Most include transport from Melbourne and a guide for the full day. Tasting fees, lunch, and any premium inclusions (barrel room access, winemaker sessions, balloon flights) vary. Always confirm what is and is not included before booking.
Are tasting fees included in Yarra Valley wine tour prices? Some operators include all tasting fees; others do not. Red Carpet Wine Tours ($109) and Happy Sips Wine Tours ($205) are among the operators that explicitly include tasting fees. Tasting fees at Yarra Valley cellar doors run $5 to $30 per person per estate, so this is a meaningful variable across a full day.
Is it cheaper to self-drive the Yarra Valley for wine tasting? Self-driving is cheaper on a per-person basis if one person in the group is not drinking. For a group where everyone wants to taste, a guided tour that handles the driving is the practical choice. See our Yarra Valley wine tours from Melbourne guide for the full self-drive vs guided comparison.
How much does a private Yarra Valley wine tour cost? Private tours run from $79 per person (Ami Tours, full day) to $550 per person (Driven Indulgence, fully bespoke). The mid-premium private bracket ($205 to $295 per person) covers quality private vehicles with tasting fees included. See our private wine tours guide for a full breakdown.